Portrait of a Distribution Network is a system-wide exploration of the three divisions of Reyes Holdings. Portrait of a Distribution Network was commissioned by Reyes Holdings for their new corporate headquarters designed by the architectural firm: Gensler, Chicago.
Lincoln Schatz’s generative video is a visualization of the complex interactions within an organization. While the captured footage documents the multiple perspectives behind the day-to-day operations, Schatz’s custom software releases these processes from a linear narrative to reveal the relationships and associations present beneath the surface. The resulting video is a combination of footage captured from production facilities, warehouses, deliveries, and end users in six markets across the United States.